Interim leadership for greater marketing communications results. greater marcom results.

I am a very broadly experienced, innovative and customer-oriented marketing and business development professional with a proven track record of turning market insights to executable services that produce competitive advantage.

I take pleasure in tackling a problem, large or small, analyzing it with the team, and finding different solutions that can be deployed and that will deliver the intended results. I am very direct and business oriented, but I can also get very excited and inspiring when I identify new opportunities for growth for my customers. I think business creativity is one of my biggest assets. 

I am also very passionate about targets, metrics, ROI and effectiveness. (My absolute favorite advertising beauty contest is EFFIE.) Setting the right targets and resourcing against them is not something teams do every day. That is why it can seem hard, but great target setting one of the key criteria for success in any assignment – or for any teams working together. That is why I think any marketer that has a substantive annual spend, should take a keen look at their effectiveness continuously, from multiple angles and theory perspectives.